Lining up even earlier for Black Friday becomes a shop priority









In a tradition that seems to take a bigger slice of Thanksgiving every year, hordes of deal-sniffing shoppers descended on Southland stores Thursday, elbowing their way in search of toys, video games and that time-honored Black Friday symbol: cut-rate television sets. As nightfall came, they huddled in long lines, clutching coupons and hatching shopping strategies.


Rebecca Abbott, 42, of Torrance had it down to a science Thursday night. The accountant said she was out the door of the local Toys R Us store in 20 minutes with a shopping cart full of Christmas gifts for her two daughters. 


Her fourth time shopping on Black Friday, Abbott had spent a few hours in Toys R Us the day before scoping out her plan of attack. The first item on her list: a Rockstar Mickey Mouse doll, normally priced at $59.99 but selling for just $19.99.





"You have to have a strategy for this Black Friday madness," she said as she headed for the door. "First-timers will walk around all day looking at deals," Abbott said. "I got in, grabbed my stuff and got out." Her cart was overflowing with large toys — primarily Barbie and Mickey Mouse items. 


PHOTOS: Black Friday shoppers hunt for deals


At a Wal-Mart in Panorama City, just after 8 p.m., "it was really crazy, but you could still walk," said Marya Huaman, 23, as she left the store with her dad, her two infant sons and three bags full of Fisher-Price toys.


"No, you couldn't," scoffed her father, Edward Huaman. "I didn't see anyone fighting, but they will be soon. This is madness."


Last year, Thanksgiving night was marred by a pepper spray "shopping rage" incident at a Wal-Mart in Porter Ranch that injured at least seven people and forced employees to evacuate part of the store. One person was hospitalized.


Los Angeles Police Cmdr. Andy Smith said Thursday that the night appeared to be running smoothly across Los Angeles. "In general, I think things have gone really well," he said. "It sounds like the stores have taken proper precautions and everyone is aware of the hazards of Black Friday."


After retailers last year moved the opening bell for Black Friday sales to midnight, this year there were even more customers eager to get a jump on the traditional kickoff to the holiday shopping season. Wal-Mart, Sears and Toys R Us began rolling out their door busters at 8 p.m. on Turkey Day, followed by Target at 9 p.m. Macy's, Kohl's and Best Buy were set to open at midnight.


A handful of chains such as Kmart and Old Navy also had daytime hours on Thursday. And online merchants were touting bargains all day and night.


About 147 million shoppers are expected this all-important holiday weekend, with more logging in for online specials by Cyber Monday, according to the National Retail Federation. In all, the trade group estimated that holidays sales will rise 4.1% this year, to $586 billion.


"Though the Black Friday tradition is here to stay, there's no question that it has changed in recent years," NRF Chief Executive Matthew Shay said in a statement.


Many shoppers were perfectly content to queue up. At Best Buy electronic stores across the Southland, people waited for hours — and sometimes days — in tents before the midnight opening.


But many workers were angry about spending Turkey Day away from loved ones.


Frustrated retail employees and families have taken to creating online petitions at Change.org to beg companies not to cut into Thanksgiving dinners. More than 20 online petitions have popped up in recent weeks. Lines grew throughout the afternoon and into the evening as anxious shoppers surveyed the competition in line.


Throughout Southern California there were reports of lines wrapped around stores. In Glendale, more than 750 shoppers were lined up outside the Target at the Galleria.


For shoppers who just couldn't wait until Thursday night — much less Black Friday — some retailers opened their doors all day on Thanksgiving.


The sales weren't quite as glorious as the Black Friday specials that stores promise to roll out later. But they were pretty good nonetheless, shoppers said.


JoAnne Garcia walked into Kmart in Burbank in search of a roasting pan in which to cook her turkey. She walked out 90 minutes later, having shelled out $491, including $329 for an RCA 39-inch LCD flat-panel TV.


"The roasting pan was $14.99," Garcia said, laughing at how much she spent as she rolled her cart to the parking lot.


To the 53-year-old aerospace machinist, shopping on Thanksgiving made perfect sense.


Standing near a store display touting "Freak Out Pricing," Garcia explained her theory about shopping while cooking. "You get up, throw your turkey in the oven, and you come back and it's all done."


walter.hamilton@latimes.com


joseph.serna@latimes.com


Contributing to this report were staff writers Wesley Lowery, Marisa Gerber, Nicole Santa Cruz and Andrew Khouri.





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Wired Science Space Photo of the Day: Celestial Finger Painting











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Rejected Beatles audition tape appears at auction












LONDON (Reuters) – The Beatles audition tape rejected by a record label executive in arguably the biggest blunder in pop history has resurfaced and will go on sale at a London auction next week.


Ted Owen of The Fame Bureau, an auction house specializing in pop memorabilia, said the 10-song tape was recorded on New Year’s Day, 1962, at label Decca‘s studios in north London.












Paul McCartney, John Lennon, George Harrison and Pete Best – who would later be replaced on drums by Ringo Starr – performed up to 15 songs at the session, 10 of which appear on the tape to be sold on November 27.


The band members had been driven from Liverpool to London the night before, and, despite getting lost on the way managed to get to the studios in time for the infamous session paid for by their manager Brian Epstein.


Decca’s senior A&R (artists and repertoire) representative Dick Rowe, who later became known as “the man who turned down the Beatles“, decided against signing them in favor of Brian Poole & The Tremeloes who also auditioned that day.


“Guitar groups are on their way out, Mr. Epstein,” he is widely quoted as saying.


Rowe did, however, sign the Rolling Stones, who went on to become one of the biggest acts in British rock, and experts dispute whether it was him or a more junior colleague who passed the Beatles over.


There are bootleg versions of the session in existence, but the “safety master”, or back-up tape, on offer at auction is unique, Owen said.


“The most important thing about this is the quality,” he told Reuters. “There are bootlegs out there, horrible bootlegs — some are at the wrong speed, others are crackily and taken from a cassette off an acetate (disc).


“This quality we have never heard.”


Despite its rarity, the tape has been estimated to fetch 18-20,000 pounds ($ 29-32,000), which Owen said had been set by the owner and was a “sensible” starting point.


He added that only a handful of collectors were likely to bid for the piece of pop history, and, given that the Beatles own the copyright through their company, a commercial record release based on the tape was extremely unlikely.


Marked as the “Silver Beatles”, which the “Fab Four” were briefly called, the tape comes with a hand-written track list and black-and-white photograph of the musicians posing in leather jackets that would be been used for the record sleeve.


Also on offer at the Popular Culture auction is a guitar used by Jimi Hendrix to play the bulk of his breakthrough set at the Monterey festival in California in 1967. The black Fender Stratocaster is expected to fetch 120-180,000 pounds.


(Reporting by Mike Collett-White, editing by Paul Casciato)


Music News Headlines – Yahoo! News


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Inquiry Sought in Death in Ireland After Abortion Was Denied





DUBLIN — India’s ambassador here has agreed to ask Prime Minister Enda Kenny of Ireland for an independent inquiry into the death of an Indian-born woman last month after doctors refused to perform an abortion when she was having a miscarriage, the lawyer representing the woman’s husband said Thursday.




The lawyer, Gerard O’Donnell, also said crucial information was missing from the files he had received from the Irish Health Service Executive about the death of the woman, Savita Halappanavar, including any mention of her requests for an abortion after she learned that the fetus would not survive.


The death of Dr. Halappanavar, 31, a dentist who lived near Galway, has focused global attention on the Irish ban on abortion.


Her husband, Praveen Halappanavar, has refused to cooperate with an investigation being conducted by the Irish health agency. “I have seen the way my wife was treated in the hospital, so I have no confidence that the H.S.E. will do justice,” he said in an interview on Wednesday night on RTE, the state television broadcaster. “Basically, I don’t have any confidence in the H.S.E.”


In a tense debate in the Irish Parliament on Wednesday evening, Robert Dowds of the Labour Party said Dr. Halappanavar’s death had forced politicians “to confront an issue we have dodged for much too long,” partly because so many Irish women travel to Britain for abortions.


“The reality is that if Britain wasn’t on our doorstep, we would have had to introduce abortion legislation years ago to avoid women dying in back-street abortions,” he said.


After the debate, the Parliament voted 88 to 53 against a motion introduced by the opposition Sinn Fein party calling on the government to allow abortions when women’s lives are in danger and to protect doctors who perform such procedures.


The Irish president, Michael D. Higgins — who is restricted by the Constitution from getting involved in political matters — also made a rare foray into a political debate on Wednesday, saying any inquiry must meet the needs of the Halappanavar family as well as the government.


In 1992, the Irish Supreme Court interpreted the current law to mean that abortion should be allowed in circumstances where there was “a real and substantial risk to the life of the mother,” including the threat of suicide. But that ruling has never been codified into law.


“The current situation is like a sword of Damocles hanging over us,” Dr. Peter Boylan, of the Irish Institute of Obstetricians and Gynecologists, told RTE last week. “If we do something with a good intention, but it turns out to be illegal, the consequences are extremely serious for medical practitioners.”


Dr. Ruth Cullen, who has campaigned against abortion, said that any legislation to codify the Supreme Court ruling would be tantamount to allowing abortion on demand and that Dr. Halappanavar’s death should not be used to make that change.


Dr. Halappanavar contracted a bacterial blood infection, septicemia, and died Oct. 28, a week after she was admitted to Galway University Hospital with severe back pains. She was 17 weeks pregnant but having a miscarriage and was told that the fetus — a girl — would not survive. Her husband said she asked several times for an abortion but was informed that under Irish law it would be illegal while there was a fetal heartbeat, because “this is a Catholic country.”


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David Taub, Introducer of Pinot Grigio Wine, Dies at 72





When David Taub co-founded his wine importing company in 1977, most Americans knew about two kinds of Italian wine, and those mainly by their packaging: Chianti, for its straw-covered flask, and Soave Bolla, which came in a tall, elegant, rocket-shaped bottle.







Palm Bay International.¤

David S. Taub, a wine importer who helped introduce Pinot Grigio to the United States.







Mr. Taub expanded Americans’ palate for Italian wine (if not their choice in bottles) by introducing a simple white wine called Pinot Grigio. It became the top-selling Italian wine in the United States, part of an international surge in popularity that helped Italy surpass France in the 1980s as Europe’s largest wine exporter.


Mr. Taub, whose firm, Palm Bay International, is among the largest wine importers in the United States, died on Nov. 8 at 72. His son Marc said the cause was complications of kidney disease.


Soave Bolla was the most popular Italian white wine in America when Mr. Taub and his father, Martin, who were wine and liquor distributors, began to import a selection of varietals from the Trentino province of Italy, near the Italian Alps. The Taubs believed that one of those wines, Pinot Grigio, was the most likely to compete successfully with Soave.


It was crisper and more fruity than Soave, Mr. Taub said in a 2010 interview with Wine Spectator magazine: “more in the American style — easy to drink, customer-friendly.”


“The problem,” he added, “was, how do you take a wine that no one has heard of and introduce it into the marketplace?”


The Taubs first persuaded the vineyard that produced the wine to Anglicize its name. Cantina Viticoltori del Trentino, known as Ca’Vit (pronounced ca-VEET), became Cavit. The importers told their American distributors to pronounce it “like the talk-show host.”


Then, through someone who knew someone, the younger Taub contacted Dick Cavett himself, who agreed to lend his cosmopolitan aura to an ad campaign. “I’m the Cavett from Nebraska,” Mr. Cavett was quoted as saying, dressed in crisp talk-show attire and hoisting a glass in full-page ads that appeared in magazines and newspapers nationally. “But you should get to know the Cavit from the Italian Alps. The classic Cavit Pinot Grigio is assertively dry...” The tag line was “Ask for Cavit, as in Cavett.” Starting virtually from zero, within two years the Taubs were importing 500,000 cases of Cavit wines, most of it Pinot Grigio. By 2010, Mr. Taub told Wine Spectator, the number was three million. In an interview on Wednesday, Lucio Caputo, president of the Italian Wine and Food Institute, a New York-based trade association that works closely with the Italian government, called Mr. Taub “a pioneer in the expansion of the world” of Italian wine.


The portfolio of Palm Bay International, which is now led by Marc Taub, includes a vast variety of wines, in a wide price range, from Cavit as well as from other wineries in Italy, Spain, France, Chile, and Argentina.


David Taub was born in Brooklyn on Dec. 30, 1939, one of two children of Martin and Frances Taub. He grew up in Great Neck, N.Y., on Long Island. After graduating from Boston University in 1961 and serving in the military, he joined the family business, Gallo Wines Distributors of New York.


In addition to his son Marc, Mr. Taub, who still lived on Long Island, in Brookville, is survived by his wife, Linda; two other sons, Andrew and Joshua; six grandchildren; and his brother, Richard, a professor of social science at the University of Chicago.


This article has been revised to reflect the following correction:

Correction: November 23, 2012

An earlier version of this obituary misstated where Mr. Taub was born and where he lived at his death. He was born in Brooklyn, not Great Neck, N.Y., and he lived in Brookville, N.Y., not Glen Head, N.Y.




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Gazans sweep up, head home as truce holds through first day













Palestinian family


Members of the Attar family, Palestinians who were displaced during the eight-day conflict with Israel, return to their home in the Atatra area in the northern Gaza Strip on Thursday, a day after a cease-fire took hold.
(Marco Longari / AFP/Getty Imagesa / November 22, 2012)































































RAFAH, Gaza Strip – As the truce between Israel and Hamas appeared to be enduring through its first 24 hours, Gazans spent Thursday sweeping up, digging out and looking forward.

Hamas declared a public holiday, but most shops and many businesses opened their doors. Israeli warships were replaced on the horizon with Palestinian fishing boats for the first time in a week.


Having endured many conflicts, it’s a day-after drill Gazans know well. Residents who sought shelter in United Nations schools went home. A steady stream of families returning from Egypt arrived at the Rafah border crossing. Bulldozers tried to clear alternate roads around bombed-out bridges.





PHOTOS: Gaza conflict


Glass shop owner Kamal Habboush, 45, had seven walk-in customers by lunchtime to replace broken windows. Usually he’s lucky to have one.


But after 16 years in the business, he predicts the real rush won’t come for a few more days.


“People tend to wait to make sure the fighting is really over,’’ he said. “Just in case.”


TIMELINE: Israel-Gaza conflict


The eight-day conflict left at least 162 Palestinians and six Israelis dead. The Israeli military reported the sixth death Thursday, saying a soldier had died from injuries sustained in a rocket attack by Gazan militants, the Associated Press reported.


ALSO:

Gaza City's Mukhabarat building defies Israeli airstrikes


Israel-Hamas cease-fire gives each side enough to claim success


Judge questions former French leader Sarkozy in fundraising probe







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How to Make an All-Instant Thanksgiving Dinner



It’s the day before Thanksgiving, and you forgot to reserve a turkey. Or maybe you are short on time, or just really lazy and don’t want to actually cook the meal. Either way, modern food science has the entire turkey day menu covered: Just add water.


We put together an all-instant menu, made up of only room-temperature foodstuffs requiring, at most, boiling water or a microwave to prepare. No baking, barbecuing, broiling, frying, grilling, roasting, sauteing or stewing necessary.


When it comes to instant gratification, freeze-drying is king, we’re told by Washington State University food engineer Juming Tang. And it preserves flavor while making food inhospitable to bacteria.


“It was developed in the 1950s, and gives you the highest quality product over canning, pickling and other food-preservation techniques,” Tang said. “But it’s also the most expensive, about three to 10 times as much.”


So if you are ready to boil and microwave your way out of any kind of really labor-intensive Thanksgiving preparations, here’s what you need.


Turkey



You must abandon the idea of a glistening, crispy skinned bird sitting on the dinner table. No room-temperature substitute comes close. But if there must be turkey, your options abound.


Ideally, you’ve already saved some cooked turkey for a rainy day by freeze-drying it. A more readily available choice is canned turkey, but it’s not a good sign when turkey products for your cat or dog (usually made from industrial food factory offal) overwhelm the human selection.


Beyond that, your best bet is an MRE, or “Meal, Ready to Eat,” developed by food scientists to feed troops hot dishes on the front line. Simply pour a little water in a magnesium-filled pouch for an exothermic reaction, and let ‘er cook.


As a last resort, take a hike to your local gas station for some turkey jerky.



Gravy


Kitchen wars have been fought over what gravy is, exactly, but we think it should be brownish, salty, gooey and bad for you.


Gravy cubes, gravy powder and cans of gravy make it one of the easiest Thanksgiving sides to instantly produce, but we vote for the canned species. That’s because they’re less likely to contain strange ingredients such as hydrogenated oils, monosodium glutamate, sulfiting agents, anti-caking agents, artificial colors and the ever-mysterious “artificial flavoring.” But if you like that sort of thing, go for the powder.


Stuffing


Homemade stuffing calls for a lot of toasting and mixing and baking, but we don’t have time for that. Grab any preservative-rich box of the instant variety, plus some butter (see below), and add boiling water.


Butter



Whoever said turkey is the essential element to any Thanksgiving dinner never looked at the ingredients list. Butter sneaks it way onto just about every fixin’, especially dessert.


The average stick of butter lasts only a few months in a refrigerator, but powdered butter lasts for about 5 years. That’s because it’s a dry powder, and bacteria need water to thrive. Go ahead and grab the big can — you’ll need it.


Cranberry Sauce


Don’t over-think this one. Secure a can of gelatin-infused cranberry sauce and be merry.


Mashed Potatoes


You will have no problem securing some instant mashed potatoes, thanks again to the wonders of freeze-drying.


Green Bean Casserole


Merge one can of French-style green beans with one can of cream of mushroom soup, then top with FUNYUNS® or some other mysterious fried onion substitute. Not your grandmother’s recipe, but it’s functional.


Candied Yams


Replicating the crusty-gooey mouth feel of yams, brown sugar and marshmallows without an oven isn’t impossible.


If you’re boiling water on the stove top for another dish, roast the marshmallows on a stick over the flames, then drop them onto the yam and brown sugar mixture. Better yet, cram your dish into the microwave and watch the marshmallows turn into goo.


Bread



Who needs the yeasty aroma of fresh-baked bread when you’ve got bread-in-a-can?


Pie


Making a pie using by only adding water may sound ludicrous, but it’s as easy as… not baking a pie.


For the crust, mash up vanilla wafers or graham crackers, drip in a few tablespoons of butter and shape the mix into a proper pie-filling receptacle.


Opinions on essential Thanksgiving pie fillings vary, but whatever you’re making, gelatin — collagen extracted from ground-up animal bones, hides and skin — is your friend. Mix spices, primary filling (e.g. canned pumpkin), condensed milk, reconstituted eggs (see below) and any other ingredients into some water and gelatin, heat it in the microwave for a bit, then dump it into your crust.


Cooling helps gelatin molecules solidify into a wiggly matrix, so take advantage of chilly weather by setting the pie outside.


Eggs



A few dinner menu staples call for eggs as a binding agent, especially the pies. Thanks again to freeze-drying methods, there’s a powder for that.


Whipped Cream


We don’t know what’s in it, but whipped cream powder is out there.


To play it on the safer side, get some freeze-dried heavy cream powder, add water and whip it up with an electric beater.


If we missed anything, let us know in the comments. And if anyone actually makes the Wired.com instant Thanksgiving dinner, send a photo to @wiredscience on Twitter.


Images: 1) Flickr/Mr. T 2) Flickr/Paul Pellerito 3) PackItGourmet.com 4) Flickr/pinprick 5) Flickr/sandwichgirl


See Also:


Follow us on Twitter @davemosher and @wiredscience, and on Facebook.


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Ex-’Price is Right’ model gets $8.5M in damages
















LOS ANGELES (AP) — The producers of “The Price is Right” owe a former model on the show more than $ 7.7 million in punitive damages for discriminating against her after a pregnancy, a jury determined Wednesday.


The judgment came one day after the panel determined the game show’s producers discriminated against Brandi Cochran. They awarded her nearly $ 777,000 in actual damages.













Cochran, 41, said she was rejected when she tried to return to work in early 2010 after taking maternity leave. The jury agreed and determined that FremantleMedia North America and The Price is Right Productions owed her more than $ 8.5 million in all.


“I’m humbled. I’m shocked,” Cochran said after the jury announced its verdict. “I’m happy that justice was served today not only for women in the entertainment industry, but women in the workplace.”


FremantleMedia said it was standing by its previous statement, which said it expected to be “fully vindicated” after an appeal.


“We believe the verdict in this case was the result of a flawed process in which the court, among other things, refused to allow the jury to hear and consider that 40 percent of our models have been pregnant,” and further “important” evidence, FremantleMedia said.


In their defense, producers said they were satisfied with the five models working on the show at the time Cochran sought to return.


Several other former models have sued the series and its longtime host, Bob Barker, who retired in 2007.


Most of the cases involving “Barker’s Beauties” — the nickname given the gown-wearing women who presented prizes to contestants — ended with out-of-court settlements.


Comedian-actor Drew Carey followed Barker as the show’s host.


___


Anthony McCartney can be reached at http://twitter.com/mccartneyAP .


Entertainment News Headlines – Yahoo! News



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Recipes for Health: Apple Pear Strudel — Recipes for Health


Andrew Scrivani for The New York Times







This strudel is made with phyllo dough. When I tested it the first time, I found that I had enough filling for two strudels. Rather than cut the amount of filling, I increased the number of strudels to 2, as this is a dessert you can assemble and keep, unbaked, in the freezer.




Filling for 2 strudels:


1/2 pound mixed dried fruit, like raisins, currants, chopped dried figs, chopped dried apricots, dried cranberries


1 1/2 pounds apples (3 large) (I recommend Braeburns), peeled, cored and cut in 1/2-inch dice


1 tablespoon fresh lemon juice


2 tablespoons unsalted butter for cooking the apples


1/4 cup (50 grams) brown sugar


1 teaspoon vanilla


1 teaspoon cinnamon


1/2 teaspoon freshly grated nutmeg


1/4 cup (30 grams) chopped or slivered almonds


3/4 pound (1 large or 2 small) ripe but firm pears, peeled, cored and cut in 1/2-inch dice


For each strudel:


8 sheets phyllo dough


7/8 cup (100 grams) almond powder, divided


1 1/2 ounces butter, melted, for brushing the phyllo


1. Preheat the oven to 375 degrees. Line 2 sheet pans with parchment.


2. Place the dried fruit in a bowl and pour on hot or boiling water to cover. Let sit 5 minutes, and drain. Toss the apples with the lemon juice.


3. Heat a large, heavy frying pan over high heat and add 2 tablespoons butter. Wait until it becomes light brown and carefully add the apples and the sugar. Do not add the apples until the pan and the butter are hot enough, or they won’t sear properly and retain their juice. But be careful when you add them so that the hot butter doesn’t splatter. When the apples are brown on one side, add the vanilla, cinnamon, nutmeg and almonds, flip the apples and continue to sauté until golden brown, about 5 to 7 minutes. Stir in the pears and dried fruit, then scrape out onto one of the lined sheet pans and allow to cool completely. Divide into two equal portions (easiest to do this if you weigh it).


4. Place 8 sheets of phyllo dough on your work surface. Cover with a dish towel and place another, damp dish towel on top of the first towel. Place a sheet of parchment on your work surface horizontally, with the long edge close to you. Lay a sheet of phyllo dough on the parchment. Brush lightly with butter and top with the next sheet. Continue to layer all eight sheets, brushing each one with butter before topping with the next one.


5. Brush the top sheet of phyllo dough with butter. Sprinkle on half of the almond powder (50 grams). With the other half, create a line 3 inches from the base of the dough, leaving a 2 1/2-inch margin on the sides. Top this line with one portion of the fruit mixture. Fold the bottom edge of the phyllo up over the filling, then fold the ends over and roll up like a burrito. Using the parchment paper to help you, lift the strudel and place it on the other parchment-lined baking sheet. Brush with butter and make 3 or 4 slits on the diagonal along the length of the strudel. Repeat with the other sheets of phyllo to make a second strudel. If you are freezing one of them, double-wrap tightly in plastic.


6. Place the strudel in the oven and bake 20 minutes. Remove from the oven, brush again with butter, rotate the pan and return to the oven. Continue to bake for another 20 to 25 minutes, or until golden brown. Remove from the heat and allow to cool for at least 15 minutes. Serve warm or room temperature.


Yield: 2 strudels, each serving 8


Advance preparation: The fruit filling will keep for a couple of days in the refrigerator. The strudel can be baked a few hours before serving it. Recrisp in a medium oven for 10 minutes. It can also be frozen before baking, double-wrapped in plastic. Transfer directly from the freezer to the oven and add 10 minutes to the baking time.


Nutritional information per serving: 259 calories; 13 grams fat; 4 grams saturated fat; 3 grams polyunsaturated fat; 5 grams monounsaturated fat; 15 milligrams cholesterol; 34 grams carbohydrates; 4 grams dietary fiber; 91 milligrams sodium; 4 grams protein


Martha Rose Shulman is the author of “The Very Best of Recipes for Health.”


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The Shrewd Shopper Carries a Smartphone on Black Friday


Tim Gruber for The New York Times


From left, Tara Niebeling, Sarah Schmidt, Bridget Jewell and Erin Vande Steeg are members of the social media team at the Mall of America in Bloomington, Minn.





Retailers are trying to lure shoppers away from the Internet, where they have increasingly been shopping to avoid Black Friday madness, and back to the stores. The bait is technological tools that will make shopping on the busiest day of the year a little more sane — and give shoppers an edge over their competition.


Those with smartphones in hand will get better planning tools, prices and parking spots. Walmart has a map that shows shoppers exactly where the top Black Friday specials can be found. A Mall of America Twitter feed gives advice on traffic and gifts, and the Macy’s app sends special deals for every five minutes a shopper stays in a store.


“The crazy mad rush to camp out and the crazy mad rush to hit the doorbusters have really made people think, ‘I’m just going to stay home on Black Friday,’ ” said Carey Rossi, editor in chief of ConsumerSearch.com, a review site. “This is going to invite some people back and say, ‘You know what? It doesn’t have to be that crazy.’ ”


Part of the retailers’ strategy is to slap back at online stores like Amazon.com, which last year used apps to pick off shoppers as they browsed in physical stores. But the stores are also recognizing that shopping on the Friday after Thanksgiving need not require an overnight wait in line, a helmet and elbow pads. A smartphone gives shoppers enough of an edge.


“This takes away that frantic Black Friday anxiety,” said Lawrence Fong, co-founder of BuyVia, an app that sends people price alerts and promotions. “While there’s a sport to it, life’s a little too short.”


Denise Fouts, 45, who works repairing fire and water damage in Chandler, Ariz., is already using apps to prepare for Black Friday, including Shopkick, Target’s app and one called Black Friday. “There still are going to be the crowds, but at least I already know ahead of time what I’m going specifically for,” Ms. Fouts said.


Last week, Macy’s released an update to its app with about 300 Black Friday specials and their location. In the Herald Square store, for instance, the $49.99 cashmere sweater specials will be in the Broadway side of the fifth-floor women’s department.


“With the speed that people are shopping with on Black Friday, they need to be really efficient about how they’re spending their time,” said Jennifer Kasper, group vice president for digital media at Macy’s.


When shoppers keep the app open, Macy’s will start sending special deals to the phone every five minutes. The deals are not advertised elsewhere.


Walmart has had an app for several years, but recently introduced an in-store mode, which shows things like the current circular or food tastings when a shopper is near a certain location. Twelve percent of Walmart’s mobile revenue now comes from when a person is inside a store.


For Black Friday, the app will have a map of each store, with the precise location of the top sale items — so planners can determine the best way to run. “The blitz items are not where you think they would be, because for traffic reasons, maybe the hot game console is in the lawn and garden center,” said Gibu Thomas, senior vice president for mobile and digital for Walmart Global eCommerce.


Target is also testing a way-finding feature on its app at stores that include some in Seattle, Chicago and Los Angeles. If a shopper types in an item, the app will give its location.


Other app makers are betting that shoppers want apps that pull in information from a range of stores.


RedLaser, an eBay app, lets shoppers use their phones to compare prices and recently started using location data to give shoppers personalized promotions when they walk into stores, including items not on store shelves at Best Buy, for instance. RetailMeNot, which offers e-commerce coupons, now has offline coupons that will pop up on users’ cellphones when they step near 500 malls on Black Friday.


“Consumers are not going to download 40 different apps for 40 different stores,” said Cyriac Roeding, co-founder of Shopkick, a location-based app that gives shoppers points, redeemable for discounts or gifts, when they walk into stores or scan certain items.


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