Twitter Locks Kids Out of Its Vine Video App











Twitter now requires people to certify they are at least 17 years old before running the Apple version of the company’s video app Vine. Twitter says the iOS app is for adults because it contains ”frequent/intense sexual content or nudity,” among other things, signaling that Vine will continue to traffic in risqué content.


People flipped out last week when a Twitter staffer accidentally selected a pornographic Vine video as an “Editor’s Pick,” thus recommending it to all the service’s users. Twitter apologized for the mistake, but that doesn’t mean that adult content was banished from Vine. Indeed, there is nothing in Vine’s Terms of Service that prohibits sexually explicit videos. Vine even includes a mechanism that hides videos marked as inappropriate, requiring a second click to view them.


Apple reportedly pushed Twitter to put the age restriction in place, presumably because Vine can hypothetically be used to view porn, even though it’s not expressly designed for such content. The iOS version of Google’s Chrome web browser, which can (conceivably!) also be used to view porn, is similarly restricted to adults only, as are other iOS web browsers. Of course, like an “R” rating on a movie, a 17+ restriction on an app does not dampen its appeal to teenagers. This move could actually make Vine more common in high schools rather than less, if, that is, Twitter can convince teens to take any time away from SnapChat.






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Personal Health: Effective Addiction Treatment

Countless people addicted to drugs, alcohol or both have managed to get clean and stay clean with the help of organizations like Alcoholics Anonymous or the thousands of residential and outpatient clinics devoted to treating addiction.

But if you have failed one or more times to achieve lasting sobriety after rehab, perhaps after spending tens of thousands of dollars, you’re not alone. And chances are, it’s not your fault.

Of the 23.5 million teenagers and adults addicted to alcohol or drugs, only about 1 in 10 gets treatment, which too often fails to keep them drug-free. Many of these programs fail to use proven methods to deal with the factors that underlie addiction and set off relapse.

According to recent examinations of treatment programs, most are rooted in outdated methods rather than newer approaches shown in scientific studies to be more effective in helping people achieve and maintain addiction-free lives. People typically do more research when shopping for a new car than when seeking treatment for addiction.

A groundbreaking report published last year by the National Center on Addiction and Substance Abuse at Columbia University concluded that “the vast majority of people in need of addiction treatment do not receive anything that approximates evidence-based care.” The report added, “Only a small fraction of individuals receive interventions or treatment consistent with scientific knowledge about what works.”

The Columbia report found that most addiction treatment providers are not medical professionals and are not equipped with the knowledge, skills or credentials needed to provide the full range of evidence-based services, including medication and psychosocial therapy. The authors suggested that such insufficient care could be considered “a form of medical malpractice.”

The failings of many treatment programs — and the comprehensive therapies that have been scientifically validated but remain vastly underused — are described in an eye-opening new book, “Inside Rehab,” by Anne M. Fletcher, a science writer whose previous books include the highly acclaimed “Sober for Good.”

“There are exceptions, but of the many thousands of treatment programs out there, most use exactly the same kind of treatment you would have received in 1950, not modern scientific approaches,” A. Thomas McLellan, co-founder of the Treatment Research Institute in Philadelphia, told Ms. Fletcher.

Ms. Fletcher’s book, replete with the experiences of treated addicts, offers myriad suggestions to help patients find addiction treatments with the highest probability of success.

Often, Ms. Fletcher found, low-cost, publicly funded clinics have better-qualified therapists and better outcomes than the high-end residential centers typically used by celebrities like Britney Spears and Lindsay Lohan. Indeed, their revolving-door experiences with treatment helped prompt Ms. Fletcher’s exhaustive exploration in the first place.

In an interview, Ms. Fletcher said she wanted to inform consumers “about science-based practices that should form the basis of addiction treatment” and explode some of the myths surrounding it.

One such myth is the belief that most addicts need to go to a rehab center.

“The truth is that most people recover (1) completely on their own, (2) by attending self-help groups, and/or (3) by seeing a counselor or therapist individually,” she wrote.

Contrary to the 30-day stint typical of inpatient rehab, “people with serious substance abuse disorders commonly require care for months or even years,” she wrote. “The short-term fix mentality partially explains why so many people go back to their old habits.”

Dr. Mark Willenbring, a former director of treatment and recovery research at the National Institute for Alcohol Abuse and Alcoholism, said in an interview, “You don’t treat a chronic illness for four weeks and then send the patient to a support group. People with a chronic form of addiction need multimodal treatment that is individualized and offered continuously or intermittently for as long as they need it.”

Dr. Willenbring now practices in St. Paul, where he is creating a clinic called Alltyr “to serve as a model to demonstrate what comprehensive 21st century treatment should look like.”

“While some people are helped by one intensive round of treatment, the majority of addicts continue to need services,” Dr. Willenbring said. He cited the case of a 43-year-old woman “who has been in and out of rehab 42 times” because she never got the full range of medical and support services she needed.

Dr. Willenbring is especially distressed about patients who are treated for opioid addiction, then relapse in part because they are not given maintenance therapy with the drug Suboxone.

“We have some pretty good drugs to help people with addiction problems, but doctors don’t know how to use them,” he said. “The 12-step community doesn’t want to use relapse-prevention medication because they view it as a crutch.”

Before committing to a treatment program, Ms. Fletcher urges prospective clients or their families to do their homework. The first step, she said, is to get an independent assessment of the need for treatment, as well as the kind of treatment needed, by an expert who is not affiliated with the program you are considering.

Check on the credentials of the program’s personnel, who should have “at least a master’s degree,” Ms. Fletcher said. If the therapist is a physician, he or she should be certified by the American Board of Addiction Medicine.

Does the facility’s approach to treatment fit with your beliefs and values? If a 12-step program like A.A. is not right for you, don’t choose it just because it’s the best known approach.

Meet with the therapist who will treat you and ask what your treatment plan will be. “It should be more than movies, lectures or three-hour classes three times a week,” Ms. Fletcher said. “You should be treated by a licensed addiction counselor who will see you one-on-one. Treatment should be individualized. One size does not fit all.”

Find out if you will receive therapy for any underlying condition, like depression, or a social problem that could sabotage recovery. The National Institute on Drug Abuse states in its Principles of Drug Addiction Treatment, “To be effective, treatment must address the individual’s drug abuse and any associated medical, psychological, social, vocational, and legal problems.”

Look for programs using research-validated techniques, like cognitive behavioral therapy, which helps addicts recognize what prompts them to use drugs or alcohol, and learn to redirect their thoughts and reactions away from the abused substance.

Other validated treatment methods include Community Reinforcement and Family Training, or Craft, an approach developed by Robert J. Meyers and described in his book, “Get Your Loved One Sober,” with co-author Brenda L. Wolfe. It helps addicts adopt a lifestyle more rewarding than one filled with drugs and alcohol.

This is the first of two articles on addiction treatment.

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Trade Group Lawsuit Challenges Olive Oil Labeling


The North American Olive Oil Association, a trade group that represents the olive oil business in the United States and Canada, is suing Kangadis Food, saying that it falsely labeled its Capatriti brand as olive oil when the product is a fat from leftover olive skins and pits.


That fat, known as olive pomace oil or olive residue oil, is extracted using high heat and chemical solvents including hexane. “Olive pomace oil is not allowed in any grade of olive oil under any standard anywhere in the world,” said Eryn Balch, executive vice president of the association. In addition, she said, “The cost of producing oil that way is a fraction of what it costs to produce authentic olive oil.”


Themis Kangadis, an executive with the company, said he had not heard of the lawsuit and would ask the company’s lawyers to look into it. “I had no idea,” Mr. Kangadis said.


The lawsuit seeks to prevent Kangadis, which is based in Hauppage, N.Y., and operates under the name The Gourmet Factory, from selling any pomace product that is not so labeled and to notify retailers and other buyers of pomace products that they were buying an adulterated product. The suit was filed Wednesday in the United States District Court for the Southern District of New York.


Ms. Balch said Capatriti’s pricing was one-third to one-half the price of competitive brands, so the association hired an independent contractor to buy nine tins of Capratiti “100% Pure Olive Oil” product from three lots. Identifying materials were removed from the samples, and they were shipped to a lab in Spain that is certified by the International Olive Council, an organization based in Spain that sets the standards for olive oil purity and quality.


“When the results came back, they clearly confirmed that none of the samples were olive oil,” Ms. Balch said. “Instead, they were some type of pomace oil and pomace oil and seed oils.”


Dan Flynn, executive director of the Olive Center at the University of California, Davis, said he was not surprised to hear of the lawsuit. “There have been too many reports that the grading and labeling of olive oil are a big problem,” Mr. Flynn said.


Other studies by the center on olive oils sold in supermarkets and used in the food service industry have found that many failed to meet the standards of the grade listed on their labels.


In 1982, the Food and Drug Administration defined “virgin olive oil” as a term that may be used on labels only for oil from the first “pressing” of olives and fit for consumption without further processing. “Oil extracted from olive pomace and pits by chemical means and refined to make it edible must be labeled either ‘refined olive residue oil’ or ‘refined extracted olive residue oil,’ according to the agency’s regulations.


More recently, the Agriculture Department has published voluntary guidelines for grading olive oil. New York State has more stringent laws than the federal government, stating that any compound or blended olive oil be labeled as such and include the percentage of olive oil that is in the total.


Diluting olive oils with seed and other oils has been a persistent problem, attracting growing consumer complaints, as has the grading of extra virgin olive oil.


“Information about hazelnut, walnut and other seed oils being in olive oils has been misrepresented in the press,” she said. “Most of what has been talked about lately is not about authenticity, it’s about labeling within a grade, whether something is really extra virgin or not.”


In the complaint against Capatriti, the association said that because of the differences in the way olive oil and pomace were produced, the presence of pomace in a single tin meant that all tins in the same lot contained pomace. Capatriti bottles and cans are labeled “Extra Virgin Olive Oil,” “100% Pure Olive Oil” and “Light Olive Oil,” and its Web site says it is “proud to introduce” a new line of “All Natural Blended Olive Oil.”


“This is a very, very clear-cut case of false advertising,” said Timothy J. Treanor, a lawyer at Sidley Austin who is representing the association. “This is not a case where there is room for argument about degrees of truthfulness. Here, 100 percent olive oil is what it states on the tin and by any standard, that’s not true.”


The association contends that Kangadis had to have known about the adulteration of its products because of a complaint it filed after the Connecticut General Assembly in 2008 adopted the criteria set by the International Olive Council for assessing olive oil quality and set penalties for companies that sell olive oils cut with hazelnut, soy or peanut oils.


Kangadis tried to stop the Connecticut Department of Consumer Protection from enforcing the state’s law on olive oil, saying the company’s “reputation and business relationships have already been harmed by adoption of the state olive oil standards.”


This article has been revised to reflect the following correction:

Correction: February 6, 2013

An earlier version of this article incorrectly spelled the surname of a laywer at Sidley Austin representing the North American Olive Oil Association. He is Timothy J. Treanor.



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Obama urges short-term solution to prevent steep budget cuts









WASHINGTON – President Obama on Tuesday called on Congress to come up with short-term spending cuts and revenue increases that would stave off more drastic cuts set to take effect in March.


In a brief appearance in the White House briefing room, Obama asked lawmakers to come up with a quick fix that would postpone the automatic cuts and their "devastating" effects on the economy.


The economy is in recovery, Obama said, but that won’t continue if there are “self-inflicted wounds” caused by elected officials. 








The economy shouldn’t be at risk “just because folks in Washington couldn’t come together to eliminate a few special-interest tax loopholes or government programs that we agreed need some reform,” he said.


PHOTOS: President Obama’s past


The president said he still wants to deal with deficits over the longer term, but that he doesn’t want to see workers laid off and critical programs lapse while Congress works its way to a more broad-based budget solution.


When the automatic cuts were first devised in 2011, the $1.2-trillion in so-called sequester cuts were intentionally designed to be severe. Lawmakers on all sides believed they would force Congress to come up with a better alternative for deficit reduction.


But the deadline is drawing close and the sides are nowhere near a permanent solution. Democrats want to exchange the pending across-the-board cuts for tax revenue generated in part by ending tax breaks for oil and gas companies.


Republicans, meanwhile, see the looming sequester as one of their best chances to exact steep spending cuts. They want to steer away from reductions at the Pentagon and toward Medicare, food stamps and other domestic programs.


PHOTOS: President Obama’s second inauguration


Sen. Mitch McConnell of Kentucky, the Republican minority leader, calls the Democrats' ideas “gimmicks.” House Speaker John A. Boehner (R-Ohio) argues that the public doesn’t support the idea of raising taxes in place of cutting spending.


“The president’s sequester should be replaced with spending cuts and reforms that will start us on the path to balancing the budget in 10 years,” Boehner said.


Speaking to reporters, Obama said he believes “modest reforms” in social insurance programs would eventually have to be paired with tax reform.


For the moment, he said, it appears a full budget “may not be finished” before the automatic cuts kick in. Congress can’t let that happen, he said.


QUIZ: Test your knowledge about the debt limit


“If Congress can’t act immediately on a bigger package,” he said, “they should at least pass a smaller package of spending cuts and tax reforms that would delay the economically damaging effects of the sequester for a few more months.”


After that, he said, the two sides can work together to replace cuts with a “smarter solution.”


Follow Politics Now on Twitter and Facebook


christi.parsons@latimes.com


lisa.mascaro@latimes.com


Twitter: @cparsons and @lisamascaroindc





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Instagram Finally Feeds the Web, But We're Still Hungry











Instagram launched a web-based interface on Tuesday that largely mirrors its mobile app, allowing users to log in from a browser to view and interact with photos from people in your feed. It’s a big move from the company that grew to prominence as a mobile-only social network.


Although Instagram had previously launched web profiles for its users and did give people the ability to interact with others’ photos on the web, it had not offered a way to log in and browse your network’s photo stream in the same way you can within the app. As of today it offers that same experience on the web.


While the ability to interact and view a feed from the desktop is great, it’s also a bit puzzlingly put together. The linear experience of vertical photos presented one at a time doesn’t work nearly as well on the web as it does mobile. It means there’s a lot of wasted space on either side of the image. Meanwhile, for a single image, the photos themselves are quite small. It would be great to see them either blown up, or tiled, to make better use of the desktop screen.




Mat Honan is a senior writer for Wired's Gadget Lab and the co-founder of the Knight-Batten award-winning Longshot magazine.

Read more by Mat Honan

Follow @mat on Twitter.



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Kristen Wiig joins “Anchorman” sequel






LOS ANGELES (TheWrap.com) – Kristen Wiig will contribute to the lunacy in “Anchorman: The Legend Continues.”


Director Adam McKay announced on Facebook that the “Bridesmaids” star had joined the cast of the follow-up to the 2004 hit.






Kristen Wiig is officially on board for Anchorman 2,” McKay wrote. “Couldn’t be more excited.”


TheWrap first reported that Wiig was eyeing the project in December. McKay did not say what role she would play in the film, but sources told TheWrap at the time that she would play the love interest of Brick Tamland, the dim-witted weatherman played by Steve Carell in the first movie.


Will Ferrell, Christina Applegate and Paul Rudd are all reprising their roles in the sequel, with Judd Apatow once again producing the picture.


“Anchorman: The Legend Continues” will hit theaters on December 20, 2013.


The “Saturday Night Live” vet, who earned an Oscar nomination for Best Screenplay for 2012′s breakout hit “Bridesmaids,” will star opposite Ben Stiller in the remake of “The Secret Life of Walter Mitty” and will lend her voice to “Despicable Me 2.”


Movies News Headlines – Yahoo! News





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SciTimes Update: Recent Developments in Science and Health News


Red Bull Stratos/European Pressphoto Agency


Felix Baumgartner of Austria jumps from 24 miles up in Roswell, New Mexico.







Tuesday in science, sharks with an image problem, good teeth get more dates, dog geniuses and remembering your dreams. Check out these headlines and other science news from around the Web.




Supersonic Skydiver: Skydiver Felix Baumgartner was faster than he or anyone else thought during his record-setting jump last October from 24 miles up. The Austrian parachutist known as “Fearless Felix” reached 843.6 mph, reports The Associated Press.


Stress Through Generations: For the first time, genes chemically silenced by stress during life have been shown to remain silenced in eggs and sperm in mice, possibly allowing the effect of stress to be passed down to the next generation, reports The Washington Post.


Man Bites Shark: A new study refutes the shark’s reputation as a bloodthirsty stalker of humans, reports Reuters. There’s no basis for believing that sharks have a taste for human flesh, the study argues. Human swimmers, often dressed in black wet suits and looking like seals, are instead mistaken for sharks’ usual prey.


What Singles Want: Good teeth, grammar and humor are important to singles, a new USA Today survey reports.


The Farmer’s Workout: Farmers -- the people counted on to feed the nation -- are facing weight gains of their own, reports Gannett News.


Yes, They Do Windows: The Wall Street Journal reports on window-washing robots.


Staying In: To keep patients out of the hospital, health care providers are bringing back revamped versions of a time-honored practice: the house call.


Spill Your Secrets: Teenagers who share their secrets in confidence with parents and friends have fewer headaches and depressed moods and are more confident in social situations than those who keep secrets to themselves, according to a report in The Journal of Adolescence.


Drilling on Mars: NASA’s Curiosity rover, the S.U.V.-sized robot exploring Mars, is getting ready to spin its drill bit for the first time, reports The Christian Science Monitor.


Couch Potatoes: Men who watch a lot of television have lower sperm counts than those who don’t watch any, reports ScienceNews.org.


Dream a Little Dream: Anyone who has ever awoken feeling amazed by their night’s dream only to forget its contents by the time they reach the shower will understand the difficulties of studying such an ephemeral state of mind, reports New Scientist.


Smart Dogs: Scientific American explores the science of dog intelligence.


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Weak Earnings Report for Zynga, but Stock Rises


SAN FRANCISCO — In the 14 months since Zynga sold shares to the public, the online game developer has been on a monumental losing streak. Games have been killed, crucial employees have fled and players have sought excitement elsewhere.


Any hopes that Zynga’s luck has substantially improved were dashed Tuesday when the company reported its fourth-quarter earnings. They were expected to be weak and they generally were, if not nearly as bad as some feared.


Revenue was $311 million, flat with the year before. Daily users of the games were down 6 percent from the third quarter, a clear measure of flagging interest. More casual users dropped as well.


Earnings per share were a penny, better than the 3-cent loss that analysts had been expecting on an adjusted basis. And Zynga’s cash hoard of $1.65 billion was untouched.


For the full year, revenue was $1.28 billion, up 12 percent from 2011. Not exactly what you would expect from a growth company.


Yet the company’s shares immediately rose in after-hours trading by 7 percent.In regular trading they were also up 7 percent to $2.73, largely on the basis of an analyst upgrade from Merrill Lynch. Many online stock sites, by contrast, have been portraying the company as going the way of Pets.com or MySpace. “Zynga’s Earnings May Reveal Its Impending Demise” read the headline at one of them.


Michael Pachter, a managing director of Wedbush Securities, is a Zynga optimist, of a sort. He wrote in an e-mail message before the earnings were released that he had “100 percent confidence” the company could pull off a turnaround but “zero confidence that they will.”


Zynga’s diminishing fortunes illustrate how quickly the prospect of Internet companies can wax and wane — a development compounded by the shift to smartphones. And it has a crucial test coming up: Can it successfully move its most popular games, starting with the Farmville franchise, from PCs to mobile devices?


The bigger issue for Zynga, which pioneered the concept of social gaming and is still the biggest developer, is whether its once-hot hand was merely being in the right place at the right time, a condition also known as dumb luck. Zynga hitched its rise to Facebook, which gave the developer preferential treatment. Games like Farmville and Mafia Wars boomed as the social network expanded its reach.


Only a small sliver of players ever bought the virtual goods that constituted Zynga’s main source of revenue, but that was a problem for the future. For a time in early 2011, Zynga’s initial public offering was touted as being as big as $20 billion. In the end, it was about half that, which was still a major achievement for a company less than five years old.


Almost immediately after the offering, a little over a year ago, the disappointments began. Zynga spent $180 million last March to buy the Internet craze Draw Something, abandoning its usual practice of just cloning hits. Draw Something had about 15 million daily users. Before the ink on the purchase was dry, nearly a third of them had departed for a newer craze. Zynga wrote over half the purchase price, but since Draw Something’s audience has continued to dwindle, the miscalculation was even worse.


More recently, critics have been pointing to the rise of King.com’s games, including Candy Crush, which makes the latest version of Farmville look as complicated as advanced physics.


“Who thought crushing candy would have been popular?” said Brian Blau, a Gartner analyst.


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Suspected child molester left L.A. archdiocese for L.A. schools









A former priest and suspected child molester left employment with the Los Angeles archdiocese to work for the L.A. Unified School District, officials confirmed Sunday.


The former clergyman, Joseph Pina, did not work with children in his school district job, L.A. schools Supt. John Deasy said. He added that, as a result of the disclosures, Pina would no longer be employed by the nation's second-largest school system.


Over the weekend, Deasy was unable to pull together Pina's full employment history, but said the district already was looking into the matter of Pina's hiring.





"I find it troubling," he said of the disclosures about Pina. "And I also want to understand what knowledge that we had of any background problems when hiring him, and I don't yet know that."


L.A. Unified itself has come under fire in the last year for its handling of employees accused of sexual misconduct.


Pina, 66, was laid off from his full-time district job last year, but returned to work episodically to organize events. One event he may have helped organize was a ribbon-cutting Saturday for a new education facility. School district officials over the weekend, however, could not confirm that. Pina did not attend the event, and the district could not confirm payment for any help he may have provided.


Pina's name emerged in documents released by the archdiocese to comply with a court order. His case was one of many in which church officials failed to take action to protect child victims and in which first consideration was given to helping the offending priests rather than their victims, according to the documentation.


A just-released, internal 1993 psychological evaluation states that Pina "remains a serious risk for acting out." The evaluation recounts how Pina was attracted to a victim, an eighth-grade girl, when he saw her in a costume.


"She dressed as Snow White ... I had a crush on Snow White, so I started to open myself up to her," he told the psychologist. "I felt like I fell in love with her. I got sexually involved with her, but never intercourse. She was about 17 when we got involved sexually, and it continued until she was about 19."


In a report sent to a top Mahony aide, the psychologist expressed concern the abuse was never reported to authorities.


Pina's evaluation also includes a recommendation "to take appropriate measures and precautions to insure that he is not in a setting where he can victimize others." Pina continued to work as a pastor as late as March 1998.


School district officials could not verify Pina's hiring date over the weekend, but he took a job with L.A. Unified as the school system was carrying out the nation's largest school construction program. His job involved community outreach, building support for school projects, while also finding out communities' concerns and trying to address them, officials said. Such work was crucial to the program, because even though communities wanted new schools, their locations and other elements could prove controversial. Such projects frequently involved tearing down homes or businesses, environmental cleanups, and the blocking of streets and other disruptions.


"His duties were to rally community support and elicit community comments regarding schools in a neighborhood," district spokesman Tom Waldman said.


Pina's work did bring him into contact with families, frequently at public meetings organized to hear and address their concerns.


Projects that Pina worked on included a new elementary school in Porter Ranch and a high school serving the west San Fernando Valley, Waldman said. The high school, in particular, generated substantial public debate as a district team and a local charter school competed aggressively for control of the site.


The $19.5-billion building program is winding down, and, as a result, many jobs attached to it have come to an end. Pina's was among them.


The dedication he may have helped organize Saturday was for the Richard N. Slawson Southeast Occupational Center in Bell. Participants told KCET-TV, which first reported Pina's school employment, that he had assisted with community outreach on that project. The adult education and career technical education facility has 29 classrooms as well as health-career labs and child care for students. The school opened in August 2012.


Pina "was slated for some additional temporary work when the issue came to our attention last week and that work was canceled," Deasy said.


It may have been Pina who first alerted district officials that his name appeared in disclosed documents, Deasy said. Pina called a senior administrator in the facilities division. So far, no untoward issues have emerged regarding Pina's work for L.A. Unified.


howard.blume@latimes.com





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Reader Poll: Are You Binge-Watching <em>House of Cards</em>?



Last Friday, Netflix released 13 episodes — a complete season — of its new self-produced political drama House of Cards online at the same time. It was the first step in the company’s innovative media experiment, which obliterates the traditional television distribution model and poses the question: How will people choose to watch a new television show when its content is released en masse rather than parceled out week by week?


In a recent letter to investors, Netflix CEO Reed Hastings asked shareholders to imagine “if books were always released one chapter per week, and were only briefly available to read at 8 p.m. on Thursday. And then someone flipped a switch, suddenly allowing people to enjoy an entire book, all at their own pace. That is the future we are bringing about. That is the future of television. That is the future of Internet TV.”


Putting aside the fact that serialized literature was once a hugely popular format for fiction — and that modern writers like John Scalzi are resurrecting it in the digital sphere — it’s an ambitious and fascinating move that was greeted with mixed reactions from media critics, including Variety‘s Andrew Wallenstein, who dubbed it a “mistake” and declared that “Netflix must rethink binge-viewing.”



So how did the first Netflix-produced original content fare after its season-wide debut?


Karen Barragan, the Head of PR for Original Series at Netflix, told Wired the company was “very happy” about the show’s performance, but declined to release any data about its streaming viewership. “We’ve said from the beginning that this is a different model. I’m glad that we’re not going to jam the old metrics into the new model … because it doesn’t matter. It doesn’t matter if you watch it over the weekend, if you’re going to watch it over three months.”


But Procera, a network traffic management and tracking company that monitors activity on five out of the top 10 cable ISP providers and three out of the top five DSL providers in North America, released its own analytic snapshot of House of Cards viewership on one broadband network (which they declined to name) during Saturday, when they say binge viewing was most likely to occur.


“Two percent of the subscribers watched the first one, but maybe only .5% made it through to the final one,” Procera’s VP of Global Marketing Cam Cullen told Wired. “Although each episode was not a major factor in overall traffic on this network (especially since the episodes are ~50 minutes long), in aggregate they add up,” he elaborated in his online analysis. “It is clear that the first few episodes were the most heavily watched, but the later episodes got their fair share of action. We even saw one subscriber on a network that consumed 16G of his usage on House of Cards over the weekend.”


Cullen also noted that 11 percent of Netflix viewers watched at least one episode of House of Cards on one network they monitor, and comprised almost 5 percent of overall Netflix bandwidth usage on another.


The 13th and final episode of House of Cards pulled in roughly 28% the viewership of the series premiere in the Procera snapshot of Saturday traffic, indicating that quite a few people who started watching the series stayed in it for the long haul — and did so within a day of the release.



Despite the innovation involved in applying the full-season approach to new content, the (binge) viewing experience shouldn’t feel entirely unfamiliar — at least to anyone who’s watched television shows on Netflix before. After all, the video streaming (and previously, DVD-shipping) service is already how a lot of viewers catch up on entire seasons of TV shows that they’ve missed.


Netflix was how I watched the first three seasons of Lost after I showed up late to the party of that particularly addictive prime-time drama, and seeing it for the first time in a format where I could immediately fast-forward to the next episode was a revelation — and a recipe for binge-watching, particularly on a show where nearly every episode ended in a cliffhanger. A light went on inside the hatch! Next. Holy crap, a smoke monster! Next. No designated broadcast time slots, no waiting.


Of course, Lost was compelling enough that I would have waited the week and tuned in regardless — and did so, during subsequent seasons — but a better question is what sort of impact a full-season release could have for shows that aren’t quite so addictive, especially during the critical moment of their premiere. Speaking from personal experience: a lot.


After watching the mediocre premiere of the new Fox serial killer drama The Following a few weeks ago, a friend asked me if I’d tune in for a second episode. “Probably,” I said. And if I’d had the opportunity to click “Next Episode” the moment that premiere finished, there’s a good chance I would have. But when that second episode showed up on Hulu the next week, my cursor hovered briefly over the icon… and then moved on. It had been just good enough to pique my interest in the moment, but seven days later that middling momentum had been lost.


My reaction to the House of Cards premiere was equally mixed — on the one hand, Kevin Spacey; on the other hand, Kevin Spacey’s Southern accent — and yet somehow I still ended up watching the complete series in one sitting on Friday night, an absurd binge that ended somewhere around 5 AM on Saturday morning. Reflecting on it now, the most remarkable thing is that despite consuming 13 hours of the series, I can’t honestly say that I liked it.


It’s not a great show; it’s debatably a good one, but more relevantly it was just good enough to make me press “Next” every time the episode finished, like a bird pecking at a button that intermittently dispenses food in an operant conditioning experiment. Or perhaps more like Desmond, entering the Numbers over and over inside the digital hatch of Netflix — not sure what would happen if I stopped, and never quite mustering the will to find out when it was so much easier to keep on pushing the button.


Roberto Baldwin contributed to this report.


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